Keeping it Fresh: The Ripe Avocado Skates into Felix the Cat's Product Launcwith Branded Bites
When Coterie London asked us to cater Felix the Cat's skatewear collection launch, we knew it was going to be a fun one. The brief? Tie the food into the clothing collection and make Felix part of the experience. Creative briefs like this are music to our ears. With 250 guests flowing through Phonica record shop on Poland Street into The Vinyl Factory, we created a street food-inspired menu that nodded to skate culture whilst keeping things premium and delicious. Every single item featured Felix the Cat branding - from the burger buns to the custom pizza boxes - because if you're going to do a themed launch, you really have to commit.
Ground beef sliders with caramelised onions and brie came in Felix-branded brioche buns, whilst our 8" pizzas were served in custom Felix the Cat pizza boxes that guests couldn't get enough of. We set up interactive garnish stations with squeezy bottles of garlic mayo, chilli jam, and hot honey so guests could customise their food, adding a laid-back, DIY vibe. Sip Social absolutely smashed the drinks with Espresso Martinis featuring Felix artwork, alongside Negronis and Spicy Margaritas. The whole thing was a vibe - relaxed, fun, and perfectly on-brand.
Menu Highlights
Street Food Menu
Ginger ale pulled pork, rice and peas with toasted coconut - with bowls of toasted coconut for guests to garnish
Grilled chicken wrap, tomato salad, garlic mayo and chilli jam - with squeezy bottles of extra garlic mayo and chilli jam
Smoky 3 bean chilli with fresh coriander, coconut yoghurt and corn chips - with squeezy bottles of coconut yoghurt and bowls of coriander, fresh limes and chillies for guests to garnish
Ground beef slider, caramelised onions and brie in a Felix-branded brioche bun - with bottles of ketchup and mustard
Pizza (served in custom Felix the Cat pizza boxes)
Spicy salami, mozzarella and hot honey
Truffle, wild mushroom and taleggio
Dessert
Cookies 'n' cream Felix the Cat brownies
Baby raspberry pastel de nata
Lotus Biscoff 'skateboards'
The Drinks In partnership with Sip Social
Negroni: House gin, Campari, sweet vermouth
Espresso ‘Felix’tini: Vodka, Kahlúa, espresso, coffee foam - with Felix the Cat artwork
Spicy Marg: House silver tequila, chilli & coriander syrup, lime, agave
Virgin Spicy Marg: Almave 0%, New London Light 'First Light', lime, agave and chilli
Nogroni: 0% house gin, Martini Vibranti, virgin vermouth
Beyond Belief Lager, Pale Ale & Stout
Lucky Saint 0% beer
Guinness 0%
Black Elephant Vintners
Punto Alto Malbec
Karma Drinks selection
Belu still and sparkling water
"We LOVE a fun brand launch at The Ripe Avocado. The brief was to tie the food into the launch of our client's clothing collection and safe to say we incorporated Felix the Cat and skateboards into every piece of food and drink we could! Who doesn't love a Felix the Cat branded burger or hot honey truffle pizza slice from a custom pizza box!".
Jay Burgesson-Carter, Founder of The Ripe Avocado
