We’re Hiring!
Sales & Events Planner
Salary: £35,000 – £40,000 (DOE)
Location: London SW6
Employment Type: Full-Time (40 hrs per week)
Reports to: Head of Events
About the Role
We are recruiting a Sales and Planning manager to join our fast-growing London-based catering company, working alongside a close-knit team of 6 at our SW6 HQ.
This position offers incredible opportunities for progression within a fast-paced business, delivering a wide range of exciting events across London in partnership with premium clients and venues. You will play a key role in converting enquiries into confirmed events, managing client relationships and ensuring events are planned and delivered to the highest standards while maintaining commercial awareness with support from Head of Events.
Key Responsibilities
Working closely with the Head of Events and our Founder, the sales and planning manager will manage the end-to-end sales and planning process, from initial enquiry through to event delivery.
Converting incoming enquiries into confirmed bookings through proactive sales and relationship building
Managing key clients and acting as the main point of contact throughout the planning process
Working closely with kitchen and operations teams to ensure seamless event delivery
Producing detailed event sheets for the operations team with accuracy and clarity
Managing event budgets and P&Ls alongside operations and kitchen teams
Maintaining strong relationships with venues and external partners to support repeat business
Providing creative input into event concepts and catering proposals
Ensuring exceptional service standards, presentation, and attention to detail across all parts events
Delivering an outstanding client journey from enquiry through to post-event follow-up
About You
The ideal avocado will be commercially minded, organised, and passionate about events and hospitality.
Proven experience in a sales, events planning, or account management role within catering, hospitality or events.
3 Years + previous experience in understanding of sales strategies and experience working with budgets and P&Ls
Confidence and professionalism in client-facing environments
Excellent communication skills
High levels of organisation with attention to detail
The ability to remain calm under pressure while planning multiple events simultaneously
Flexibility to work evenings and weekends as needed
Why join The Ripe Avocado?
Join a fast-growing, award-winning caterer with exciting clients and venues
Work closely with a supportive, passionate team
Opportunity for career development and progression
A varied role combining sales, planning, and creative input
From day one
Daily staff lunch
Quarterly team socials
Monthly team breakfasts
Enhanced holiday
Bright HR – access to employee perks and discounts.
Access to our employee assistance programme - A 24/7 confidential support programme that can support with anything from financial information to stress and anxiety therapy.
On completion of your probation
Welfare allowance
Annual city break
Team bonus structure
If this sounds like your next career move, email lucy@theripeavocado.co.uk with your CV and cover letter.